Discounters are expected to witness robust growth over the forecast period due to inflationary pressures and lower disposable incomes. Whilst there is a slight easing in inflation compared to previous years, consumers still face high grocery costs, particularly at major chains where prices for basic items have surged.
In 2024, discounters in Norway are actively implementing various sustainability initiatives aimed at reducing environmental impact and promoting responsible consumption. NorgesGruppen is committed to becoming climate-neutral by 2030.
Discounters still has strong growth potential in Norway which is attracting a growing number of players. Gigaboks is a relatively new and innovative discount retail concept in Norway.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsThis report originates from Passport, our Discounters research and analysis database.
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