While the discounter channel in Bulgaria is expected to maintain its strong performance over the forecast period, growth is likely to decelerate compared to the review period. One of the primary factors contributing to this slowdown is the gradual saturation of the market, particularly in urban areas where discounters already have a well-established presence.
Despite the anticipated slowdown in expansion, discounters are still expected to outperform all other grocery retail formats in terms of value growth over the forecast period. The primary driver of this continued success will be the growing reliance on budget-friendly shopping as Bulgaria’s economy faces challenges in achieving high growth rates.
One of the biggest uncertainties surrounding discounters over the forecast period is their reluctance to adopt e-commerce. Unlike other grocery retailers that are actively expanding their online operations, Lidl has no plans to establish an e-commerce platform in Bulgaria.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsThis report originates from Passport, our Discounters research and analysis database.
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