The outlook for discounters in Egypt remains positive, with growth likely to continue even as the economy gradually recovers. The segment’s focus on affordable essentials makes it resilient to economic fluctuations and well suited to cater to the country’s expanding population.
Kayzon’s success is expected to spur further market entry and replication of its model by new and existing players. As competition intensifies, operators will increasingly embrace omnichannel strategies to meet evolving consumer expectations for convenience and digital access.
Majid Al Futtaim’s plan to scale up Supeco operations to 140 locations by 2030 reflects a broader movement towards hybrid retail models. This expansion coincides with the rise of B2B platforms such as MaxAB and Bel Massry, which connect small retailers with local manufacturers to improve supply chain efficiency and product affordability.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsThis report originates from Passport, our Discounters research and analysis database.
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