Coop’s restructuring highlights the importance of operational efficiency in this highly competitive area of the market. Other retailers are expected to follow suit, focusing on cost-cutting measures, store optimisation, and technology adoption to improve margins.
There is an increasing focus on sustainability in Denmark and as such discounters chains are setting ambitious climate goals. For example, Lidl aims for near-zero emissions by 2050, focusing on reducing supplier-related Scope 3 emissions, which make up over 90% of its carbon footprint.
In the realm of Danish discounters, the integration of e-commerce remains notably underdeveloped. A significant number of discounters have yet to establish an online presence, primarily due to the substantial financial burdens associated with developing and maintaining e-commerce platforms, as well as the logistics involved in delivery services.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsThis report originates from Passport, our Discounters research and analysis database.
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