The short-term outlook for discounters remains uncertain in France. On a positive note, the majority of French consumers are expected to shop more at discounters in the future, with many reportedly expressing interest in seeing discount brands expand into categories such as clothing, hygiene, cosmetics, culture, and furniture - sectors where some players have already made successful inroads.
A common question among industry experts is whether there is truly room for two competing discounters in France. Unlike Lidl, Aldi struggles with a less defined market position, a challenge exacerbated by its acquisition of Leader Price.
For discounters, the biggest short-term threat comes from variety stores, which offer even lower unit prices. As economic conditions remain challenging, variety stores are expected to sustain their momentum, drawing more consumers in search of budget-friendly options.
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Understand the latest market trends and future growth opportunities for the Discounters industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsThis report originates from Passport, our Discounters research and analysis database.
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