Modern grocery retailers continue to dominate sales of fast moving consumer goods in Saudi Arabia, in terms of penetration, spend per trip and value share. Although this is accounted for largely by the strength of supermarkets and hypermarkets there is still seen to be potential for the discounters channel to gain a stronger foothold in the market, especially when it comes to sales of personal care and home care products.
Discounters appeal to a diverse consumer base, covering a range of nationalities and socioeconomic groups, although these stores are particularly favoured by younger consumers. To unlock the full potential of the thriving Saudi market, discounters will need to focus on establishing partnerships with popular brands while optimising pricing strategies to present the best value.
Over the forecast period it is likely that discounters will look to expand outside of large urban centres as they look to reach a broader audience. There is seen to be potential for expansion into smaller cities and towns, where other modern grocery retail formats are not yet well established.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See All of Our DefinitionsThis report originates from Passport, our Discounters research and analysis database.
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