While inflation is expected to subside in the US over the forecast period, there is no correction anticipated to the significant rise in grocery prices since 2019. This will benefit discounters, which is set to experience a healthy current value CAGR in the US in the forecast period, although the competition between discounters and other channels is set to intensify, as discounters challenge leaders in hypermarkets and warehouse clubs alike.
Aldi’s commitment to add several hundred new stores to its outlet count by 2028 means that it will maintain its position as the leader within discounters over the next five years. However, this also means that it is catching up with leading supermarkets in terms of store count, and posing more of a threat to the leaders in grocery retailers overall, especially Walmart.
Grocery prices are not expected to ease for US consumers over the forecast period, although the rate of inflation is expected to significantly slow. This means, however, that discounters must fine-tune their value proposition against larger competitors in supermarkets and hypermarkets, who are also keen to associate their retail brand with low prices.
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Understand the latest market trends and future growth opportunities for the Discounters industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsThis report originates from Passport, our Discounters research and analysis database.
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