Consumers have become more demanding and, therefore, discounters are trying to satisfy their needs by investing in higher quality products and products from Greek producers. While it has been partially interrupted by widespread economic difficulties, premiumisation is a global trend that is set to continue to grow during the forecast period, especially as economic conditions improve.
Towards the end of the review period, Lidl introduced its first self-service checkouts in Greece. At the end of the review period, these self-service checkouts existed only in Thessaloniki as a pilot programme, with plans to extend this option to Athens.
Private label products will play a key role in the growth of discounters over the forecast period, as they are competitively priced and therefore more attractive to consumers who are looking to save money. With ongoing economic difficulties at the beginning of the forecast period, private label products are expected to become even more popular, and discounters will continue to provide a wide variety of these products at lower prices than other grocery retailers.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsThis report originates from Passport, our Discounters research and analysis database.
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