Discounters Aldi and Lidl have become crucial shopping destinations for consumers in the UK amid economic pressures, such as inflation and the cost-of-living crisis. With local consumers seeking to maximise value, these stores attract shoppers with competitive pricing, private label options that rival brands in quality, and efficient product ranges that reduce spending.
Discounters Aldi and Lidl are set to continue to prioritise their store network expansion strategies to ensure they increase their accessibility across the market and capture share from established grocery retailers such as supermarkets, hypermarkets, and convenience stores. By strategically opening new locations in both urban and suburban areas, these discounters can position themselves closer to a broader base of consumers, leveraging convenience and affordability as key advantages over their competitors.
The announcement by the UK government at the Autumn Budget 2024 that a rise in employers' National Insurance contributions, from 13.8% to 15% on earnings above GBP175 per week as of April 2025, will result in additional costs for retailers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Discounters industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsThis report originates from Passport, our Discounters research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!