Despite a disappointing year for discounters the channel is projected to bounce back from 2025 and is likely to perform well over the forecast period. As inflation stabilises and the economy picks up consumers in Belgium are expected to be keener to spend more on premium products and may become less price sensitive which could present a challenge for discounters.
Lidl has traditionally been a company that has been engaged in supporting sustainability. Towards the end of 2024, Lidl decided to strengthen such support announcing that its stores will no longer be supplied with fossil fuels.
Aldi Nord revealed at the end of 2024 its intention to expand aggressively in several European countries, including Belgium. Such expansion will be driven by the opening of smaller outlets located in city centres, which will allow Aldi to reach a new audience and to be able compete with different channels, such as convenience stores.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsThis report originates from Passport, our Discounters research and analysis database.
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