Discounters is set to see fairly healthy value growth over the forecast period, with the growth in new outlets expected to be more sluggish. Lidl is expected to maintain its lead, as Minipreço becomes further integrated into Auchan’s expansion plans overall, while Aldi continues with expansion plans of its own.
Aldi is set to develop its own strong expansion strategy in Portugal over the forecast period, with expansion planned across major metropolitan areas, suburban regions, and rural areas, ensuring balanced coverage from north to south, including the interior. Also, staying attuned to market trends, this expansion also includes smaller and proximity units, especially in urban areas.
It will be increasingly important for discounters to evolve and adapt over the forecast period, to face. Strong competition from other retailers, from supermarkets’ own private labels to low-cost variety store brands which offer a wide range of products at reduced prices, including some food items.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsThis report originates from Passport, our Discounters research and analysis database.
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