Discounters is expected to remain the most dynamic grocery retailers channel over the forecast period both in terms of value growth (at constant 2024 prices) and in terms of the number of new outlets. Despite a projected improvement in the local economy Italian consumers are expected to remain focused on food prices when choosing where to shop for their groceries.
Aldi is expected to continue its expansion plan in Italy over the forecast period and widen its presence in terms of number of outlets as it looks to boost its value sales. It is looking to focus on three main drivers: Support for the territory through urban regeneration, constant commitment to offering quality products at the best prices to counter inflationary scenarios and focusing on promoting and supporting its staff with particular attention to female employment and young people.
Private label is one of the reference points for discounters and it is expected that these products will remain a key focus amid prevailing economic uncertainty and the reduced available income of Italians. In fact, private label is seen as an important asset for discounters looking to gain share from their competitors.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsThis report originates from Passport, our Discounters research and analysis database.
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