Despite an easing of inflation in Australia, and the potential for local consumers to enjoy higher disposable incomes over the forecast period, the outlook for discounters is positive, with value sales (at constant 2024 prices) set to rise strongly, in addition to a predicted return to outlet expansion following the closures at the end of the review period. In the absence of a serious contender or new entry to the channel, all developments are likely to be driven by Aldi.
At the end of the review period, customers of Aldi had to physically visit one of its stores, with no systems in place for deliveries as offered by the likes of Coles and Woolworths. While Aldi is ahead of the competition in many regards, this is one area where it lags behind its grocery competitors, as both Coles and Woolworths have made significant investments in the online space.
While Aldi is already considered to be among the most sustainable grocery retailers in Australia, it has further plans to enhance its reputation. While Aldi aims to halve its food waste by 2030 as part of its operations, it has also entered into a partnership with Pact Group to help meet some of the retailer’s targets for sustainability.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsThis report originates from Passport, our Discounters research and analysis database.
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