Discounters in the Philippines are set for strong growth over the forecast period, with both value sales (at constant 2024 prices) and store openings expected to increase. While the local economy is projected to expand, Filipino consumers are likely to remain highly price-conscious, sustaining demand for budget-friendly retail options.
The discounters channel has significant growth potential, particularly in rural areas that remain largely untapped by convenience stores and larger supermarkets. These communities traditionally rely on sari-sari stores, but the presence of more discounters could provide consumers with broader and more affordable retail options.
With a large portion of Filipino consumers still struggling to cover their day-to-day expenses, discounters have an opportunity to collaborate with local government units (LGUs) to promote more affordable shopping options. These partnerships could take the form of public awareness campaigns, educating consumers on the benefits of shopping at discounters, or price comparison initiatives led by the Department of Trade and Industry (DTI) to highlight cost savings on essential goods.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsThis report originates from Passport, our Discounters research and analysis database.
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