Polish consumers continue to seek out value and affordability, making discounters an attractive retail option. While the discounters channel is expected to maintain its growth trajectory, rising costs may impact these retailers’ ability to offer the same level of price competitiveness.
Jeronimo Martins intends to expand the Biedronka network by opening new stores, with a focus on smaller towns and regions with limited current presence. In addition, the company will invest in the modernisation and expansion of existing stores to improve their aesthetics and functionality.
The long-term development plans of the Aldi chain in Poland are ambitious; the chain plans further expansion and a significant increase in the number of outlets in Poland - even up to a thousand stores. Aldi will continue to open stores in both large cities and smaller towns, aiming to reach as many customers as possible throughout the country.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsThis report originates from Passport, our Discounters research and analysis database.
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