The outlook for discounters in the Netherlands remains positive, with value sales growth primarily driven by a modest increase in the total number of outlets. However, securing suitable locations for new stores is already a significant challenge, and this issue is expected to intensify over the forecast period.
Lidl continues to pursue a well-defined growth strategy, positioning itself for further increases in value sales over the forecast period. Meanwhile, Aldi is adjusting its approach, in light of competition with Lidl and major supermarket and hypermarket chains.
Lidl has made healthy and sustainable products a central focus of its growth strategy, responding to rising consumer demand for affordable, convenient options that support wellbeing and environmental responsibility. This approach also strengthens Lidl’s reputation as a value-driven retailer known for quality offerings.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsThis report originates from Passport, our Discounters research and analysis database.
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