Discounters looks set to remain by far the most dynamic performer within grocery retailers in all respects over the forecast period. With the fallout of the recent cost-of-living crisis likely to be widely felt for some time to come, the channel’s core proposition of comparatively low prices should continue to win over more shoppers and reinforce its appeal among consumers who are already inclined to favour this format.
Grocery items – primarily fresh and packaged foods – will continue to generate the lion’s share of discounters current value sales in Hungary over the forecast period. However, non-grocery categories should remain a focal point for Lidl, Aldi and Penny Market when it comes to the expansion and diversification of private label and branded assortments.
With Lidl, Aldi and Penny Market all enjoying early mover advantages, extensive geographical coverage and strong brand loyalty, the highly concentrated competitive landscape will continue to discourage the emergence of other players in discounters over the forecast period. Potential new entrants will also be deterred by various regulatory barriers.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsThis report originates from Passport, our Discounters research and analysis database.
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