Mondelez International Inc discontinued Beldent as a standalone product line in Bolivia in 2022 and folded it into the Trident range to create a new brand, Trident by Beldent. The latter – which like Trident is distributed by Aidisa Bolivia SA – has since received strong advertising support via TV, radio and social media platforms.
In recent years, gum in Bolivia has seen the launch of a number of products made with coca leaves, which have historically been chewed for their stimulant properties in the country. Most have been developed with government support as a means of creating employment in regional and indigenous communities and carry the official Made in Bolivia seal.
Chinese brands already account for a sizeable share of bubble gum sales in Bolivia, and look set to continue gaining ground in the category over the forecast period. Mainly sold via traditional channels such as small local grocers, these products are increasingly winning over younger consumers thanks to their affordable prices, innovative flavours and eye-catching packaging designs.
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Understand the latest market trends and future growth opportunities for the Gum industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Gum research and analysis database.
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