The Japanese gum market faces decline at the end of the review period/beginning of the forecast period, influenced by widespread media coverage in March and April 2025 about the association between chewing gum and microplastics. A study released by the University of California, Los Angeles (UCLA), revealed that chewing gum could release microplastics into saliva.
Despite the projected long-term contraction of the gum market due to concerns over microplastics, leading player, Lotte, continues to explore the health benefits of chewing. The company has been conducting various clinical trials and long-term studies on the effects of chewing on physical and mental health.
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Understand the latest market trends and future growth opportunities for the Gum industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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