There is room for further innovation in gum, as health and wellness trends grow stronger in Romania. We note that the majority of gum is now without added sugar, and that consumers value gum for its breath-freshening qualities.
Mars is expected to maintain its dominance in gum over the forecast period, thanks to the strength of its brand portfolio, expansive distribution reach, and robust advertising efforts to keep its products front-of-mind for consumers. We expect no direct competition to the dominance of Mars over the forecast period, with any previous launches (e.
Gum is expected to maintain a positive trajectory over the forecast period, driven by a baseline demand for the brands which remain front-of-mind for consumers – namely, those from Mars, being a global player with myriad strengths to maintain its robust sales. Essentially, the gum landscape in Romania is attributed to Mars, thus the player’s ongoing efforts will ensure the future success of gum in the country.
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Understand the latest market trends and future growth opportunities for the Gum industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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