The inherent convenience of chewing gum makes it an ideal format for consumers with increasingly busy and on-the-go lifestyles. Over the forecast period, functional gum is expected to evolve further, addressing a wider range of health-focused needs.
Due to internal competition from functional gum, bubble gum faces limited growth opportunities. As such, the outlook for bubble gum volume sales will remain relatively flat during the forecast period.
As gum undergoes a shift toward functionality, mint products are also rapidly evolving. Although their current momentum appears subdued, the emergence of functional mints and candies with added health benefits could pose a significant threat to the overall gum category.
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Understand the latest market trends and future growth opportunities for the Gum industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Gum
This report originates from Passport, our Gum research and analysis database.
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