Sales of gum in Denmark are projected to increase slightly over the forecast period, reflecting a mature category with limited yet stable growth potential. Although gum continues to encounter structural challenges such as saturation and shifting consumer habits, its fundamental role as a breath-freshening, on-the-go product remains intact.
In Denmark, digital and technological advancements are playing a modest yet increasing role in shaping gum, primarily through distribution and consumer engagement strategies rather than manufacturing breakthroughs. Brands and retailers have increasingly leveraged digital tools to enhance the placement and visibility of gum on online grocery platforms, where impulse items like chewing gum are now more frequently added via recommended add-ons or bundle offers.
Looking ahead, the health and wellness trend will continue to play a supportive role in gum in Denmark. Sugar-free gum remains the standard in this category, and consumers increasingly expect additional functional benefits such as dental protection, breath freshening, or natural ingredients.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Gum industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!