Despite concerns about gum's impact on dental health, the category is expected to rebound and see moderate retail volume and value (constant 2024 prices) growth in the second half of the forecast period. Many consumers have a long-standing habit of chewing gum.
Sustainability is expected to continue to play a major role in gum in Denmark, with even private label retailers embracing the trend. For example, Rema 1000 offers two natural-based gums that are plastic-free; reflecting a growing commitment to eco-friendly products among retailers.
Bubble gum is set to remain a niche category with a very limited presence in Denmark. While the offer of chewing gum has been adapted to the health and wellness trend, bubble gum is considered to be bad for oral health, as products contain a high level of sugar.
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Understand the latest market trends and future growth opportunities for the Gum industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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