Retail value sales of gum will continue to rise throughout the forecast period at a stable rate, while volume growth will slow persistently. Value sales will be driven by the continued growth in disposable income, and leading players’ expansion into lower-tier cities and semi-urban areas through emerging channels such as snack shops and e-commerce, which improve product availability.
Gum players are actively expanding the consumption scenarios of chewing gum beyond traditional breath-freshening. One increasingly promoted use is to aid concentration.
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Understand the latest market trends and future growth opportunities for the Gum industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Gum
This report originates from Passport, our Gum research and analysis database.
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