Wrigley maintains its dominance of the category through a range of affordable and varied offerings. The company is anticipated to retain its leading status over the forecast period ahead of Ferrero & related parties, although the latter will likely gain some share.
The popularity of functional gums has surged in Poland in recent years. These products incorporate vitamins, minerals, and other active ingredients designed to address specific health concerns such as dental health, energy and relaxation.
Inflation is expected to have a relatively small effect on chewing gum sales in Poland over the forecast period. Chewing gum is often an impulse purchase, bought on a whim rather than as a planned item.
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Understand the latest market trends and future growth opportunities for the Gum industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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