The discontinuation of Wrigley's iconic gum sticks leaves a notable void in the local market. While coated gum dragées dominate the shelves today, this shift creates opportunities for alternative formats of chewing gum to emerge.
Chewing gum in Germany clearly reflects the key attributes necessary to attract a broad consumer base. Among these, the avoidance of sugar and dental care benefits stand out as crucial.
E-commerce’s growth has posed challenges for gum in Germany, primarily due to the nature of impulse purchases. Chewing gum, traditionally bought on a whim at points of sale, struggled to replicate this spontaneous appeal online.
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Understand the latest market trends and future growth opportunities for the Gum industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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