The gum category is anticipated to sustain its upward momentum in the UK throughout the forecast period, largely fuelled by the revival of impulse buying behaviours as consumers resume on-the-go lifestyles. This shift is particularly beneficial for chewing gum, which is projected to experience consistent growth through 2030.
Innovation in flavour profiles and packaging formats is becoming a cornerstone for the long-term growth of gum sales, as brands seek to tap into new consumption occasions and refresh the category’s appeal particularly among younger consumers. The gum market is evolving beyond its traditional mint roots, with a surge in fruit-forward offerings, unique flavour combinations and chew textures that enhance the sensory experience.
Plastic-free gum is emerging as a promising growth area within the UK confectionery sector, driven by rising environmental and health concerns. Traditional chewing gum contains synthetic polymers, essentially plastics, that not only contribute to persistent litter but also pose potential health risks.
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Understand the latest market trends and future growth opportunities for the Gum industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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