Volume sales of gum in Serbia are expected to see stable growth over the forecast period, driven by the continued expansion of chewing gum. Indeed, volume sales of bubble gum are set to continue to see a decline due to its limited assortment and availability.
Wrigley is likely to remain the dominant player in gum in Serbia, thanks to the success of its Orbit brand, which has a wide presence in both modern and traditional retailers. During the forecast period, the company is expected to invest more in new product launches, including new flavours and different types of packaging, supported by robust advertising and promotion.
Product innovation will be a major tool to attract consumers’ attention and to stimulate volume sales in the forecast period, especially given the rising competition from other snacks categories. Players are expected to offer new product developments to stimulate volume sales, with new flavours, packages and formats set to be key areas of innovation in gum in 2024 and beyond in Serbia.
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Understand the latest market trends and future growth opportunities for the Gum industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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