Retail value (constant 2025 prices) sales of gum are projected to grow strongly in the United Arab Emirates over the forecast period, largely in line with the 2025 performance. While chewing gum is set to continue to drive sales and growth in the category, bubble gum is predicted to recover and see healthy growth rates in retail volume and value (constant 2025 prices) terms in the second half of the forecast period.
To meet the evolving tastes of consumers in the United Arab Emirates, gum manufacturers are diversifying their flavour offerings beyond traditional options. While minty (peppermint and spearmint) flavours continue to dominate due to a strong association with breath-freshening and oral hygiene, there is a noticeable shift toward more adventurous and personalised flavour experiences.
Sustainability is becoming a key focus in chewing gum globally, including in the United Arab Emirates, as environmental awareness grows among consumers. Traditional gum bases, often made from synthetic plastics, contribute to long-term pollution due to their non-biodegradable nature.
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Understand the latest market trends and future growth opportunities for the Gum industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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