The gum market in Malaysia is showing signs of maturity, with limited room for new entrants and a shrinking number of active players. Notably, long-standing local brands like 88 from Khee San Food Industry have exited the market, reflecting the challenges of sustaining operations in a category with declining demand.
Digital innovation presents a modest but meaningful opportunity for gum brands in Malaysia. While gum is not typically a product that goes viral on social media, there are still ways to leverage digital platforms to boost engagement.
Malaysia’s ongoing “war on sugar” is likely to influence the gum market in the coming years. Although gum is not yet a primary target of regulatory action, the Ministry of Health’s grading system for sugary drinks may eventually extend to snacks categories.
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Understand the latest market trends and future growth opportunities for the Gum industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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