Gum is projected to see stead albeit moderate growth in retail volume terms over the forecast period. Gum is an increasingly mature and stable category with consumption largely supported by consumers who lead busy and active lifestyles.
The transition period following Perfetti Van Melle Group’s acquisition of Mondelez’ gum portfolio has ended and Trident has now become part of the Perfetti portfolio from 2024. As such, new launches and promotions are expected around the Trident brand as Perfetti Van Mell looks to make its mark which is likely to intensify the competition within the market.
Bubble gum, while remaining a small category, is expected to experience positive volume growth over the forecast period. New launches and increased availability in impulse and modern retail channels will likely be the main drivers.
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Understand the latest market trends and future growth opportunities for the Gum industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Gum
This report originates from Passport, our Gum research and analysis database.
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