There is an opportunity for functional gum offerings with added health benefits to launch in Pakistan. With consumers increasingly prioritising health, there is untapped demand for gums that offer additional benefits beyond freshening breath.
While small local grocers will continue to be the largest distribution in terms of value share, modern grocery retail will continue to steal value share, as their footprint continues to increase. In addition, a wider range of products, better presentations and lower unit prices, in particular for larger pack sizes, will also support increased volume sales through supermarkets.
Gum has a bad reputation in terms of the environment and in particulars its non-biodegradable properties. If gum is to maintain volume and value growth, it will need to change this perception and for instance focus on recyclable packaging and avoid aluminium packaging.
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Understand the latest market trends and future growth opportunities for the Gum industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
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This report originates from Passport, our Gum research and analysis database.
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