A growing emphasis on health is leading some consumers to move away from gum due to concerns about its high sugar content and potential negative impact on dental health. These consumers are seeking cleaner alternatives, which could lead to a decline in overall category growth during the forecast period.
Gum is set to maintain retail volume and current value growth in the forecast period. In chewing gum, functional gum is growing in importance, as local consumers become more health-conscious.
The middle-classes and the younger population will remain a priority for Wrigley (Mars) to expand its gum brands in Kenya. It is producing products that consumers can integrate into their lifestyles, and innovating in such a way as to meet local demand.
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Understand the latest market trends and future growth opportunities for the Gum industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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