Gum players use different strategies to capture consumer attention. For example, the packaging of the V6 brand displays recommendations relating to its ingredients from the Sveriges Tandhygienistförening, The Swedish Dental Hygienist Association.
When it comes to flavour, more new product development is expected during the forecast period, offering Swedes more indulgence in addition to the traditional minty flavours. For example, the domestic Zinq brand offers such flavours as Melon Mint and Ginger/Orange, while True Gum offers raspberry and vanilla flavour and mango.
Sustainability and environmental responsibility are expected to become an increasingly significant influence on the development of the gum category during the forecast period. According to the True Gum brand, gum is the second most common form of litter in the world, generating a great deal of waste.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Gum industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!