Gum in the US is set to return to growth in both retail volume and current value terms in the forecast period. The fallout from 2020’s stay-at-home protocols and the reduction in breath-freshening occasions is steadily normalising as socialisation increases.
Gum’s capacity to extend the duration of the snacking experience is increasingly touted as being to its advantage. As the global trend of mindful consumption becomes more widely prevalent, and inflation-stricken consumers are forced to temper their indulgences, the gum category could leverage lessons from what is succeeding in other confectionery categories.
Future success for chewing gum will require products to carry more than their usual promise of breath-freshening. Functional consumables continue to prove their place in a wellness-driven US market, and gum will continue to capitalise on this trend.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Gum industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!