The new food labelling legislation that came into force in Argentina during the second half of 2022 established that the packaging of all products in the packaged food and non-alcoholic drinks industries must bear a prominent warning stamp warning consumers of excessive levels of fat, sugar and salt, for instance. The new law intends to make it easier for consumers to identify products that are potentially unhealthy and this is likely to motivate manufacturers of dairy products and alternatives to make changes to any of their products that are likely to be identified by consumers as unhealthy on the basis of information printed on the front of the pack.
Dairy products and alternatives have traditionally been seen as a good source of vitamins among the population of Argentina. Milk, in particular, has long been seen as a nutritious product that offers numerous health benefits and this is likely to underpin strong demand for good source of vitamins dairy products and alternatives throughout the forecast period.
The COVID-19 pandemic reinforced the importance of maintaining a healthy immune system among the population of Argentina. The forecast period is thus expected to see elevated demand for health and wellness dairy products and alternatives with an immune support positioning as consumers look to minimise the risk that they will succumb to serious symptoms from any future viral infections, with many consumers see as an inevitability.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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