The movement towards healthier attributes, sustainability, and organic options will remain critical in dairy products and alternatives over the forecast period. This will benefit items such as natural yoghurt, which are viewed as being naturally healthy, and probiotic yoghurts, which are fortified to aid gut health and boost overall wellbeing.
Demand for high protein dairy products and alternatives is set to be positive over the forecast period, projected to rise at a 6% 2023 constant value CAGR to reach EUR104 million. Bolstered by the outbreak of COVID-19, health and exercise regimes are rising in Austria, with more of the population paying significant attention to their physical health.
Hypoallergenic and no allergens products are set to record some of the strongest retail value growth figures across the forecast period, with hypoallergenic baby food registering growth of 48%. This is heavily driven by innovations from Nestlé SA, which offers its Beba brand to parents whose children have reacted poorly to milk formula.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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