While the economic context in Brazil is likely to influence consumers’ purchasing decisions over the forecast period, many Brazilians are likely to continue to focus on eating healthily wherever possible, or searching for fortified/functional or better for you options, which they perceive as generally beneficial. Therefore, a number of health and wellness claims will remain relevant in the local market.
Brazilians’ concern about the high levels of sugar, fat and salt contained in some packaged foods has been heightened following the introduction of new legislation in the country. From October 2022, Brazilian legislation requires companies to declare excesses of harmful ingredients such as sugar, fat, and salt on product packaging.
Concern over the prevalence of certain diseases, but also demand for products that help consumers manage their hectic schedules, will be key factors in the future growth of health benefit claims in dairy products and alternatives. Products to aid brain health and memory are seen as particularly important at both ends of the life cycle – for young children as their brains develop, and older people as brain health starts to decline as they age.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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If you're in the HW Dairy Products and Alternatives industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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