The forecast period is likely to see the further merging of health and wellness and ethical concerns, particularly around the environment. This will support rising interest in a number of health and wellness claims, including dairy free, plant-based, vegan, and vegetarian, as consumers look to reduce their consumption of meat and dairy products for both health and environmental reasons.
Consumers’ expectations of the health effects of dairy products and alternatives are growing as health awareness becomes more sophisticated. In this context there is expected to be a rise in demand for products such as functional yoghurts that aid the digestive system or include extra protein.
With plant-based dairy products set to grow in popularity and become increasingly mainstream in the forecast period, the private label segment is expected to become an increasingly prominent feature of the competitive landscape. According to executives in the plant-based dairy industry, the future of dairy products is expected to be reshaped, and the introduction of private label plant-based dairy products will herald a new era for the plant-based claim in dairy products and alternatives.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF.
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!