Over the forecast period, immune support milk formula is expected to remain popular amongst some Italian parents. In the years following COVID-19, there was an increase in viral infections, especially in children aged 1-4 years.
Vegan and plant-based dairy products and alternatives are likely to increase in popularity over the forecast period as more consumers become interested in both the environment and animal welfare issues. With Italy seeing a rise in the number of vegan, vegetarian and flexitarian consumers, manufacturers are looking to respond with new products or vegan/plant-based versions of their existing product lines.
Digestive health has been under the spotlight as it is linked to various non-communicable diseases, whilst also being important to overall health and wellbeing. Italy has a fast ageing population, which coupled with high rates of obesity and overweight, is likely to boost interest in digestive health dairy products and alternatives over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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