The pandemic resulted in a shift towards healthier lifestyles, with an increasing number of consumers prioritising their health and wellbeing. Prolonged home seclusion allowed many consumers to take the opportunity to evaluate their lifestyles and consider ways to adopt healthier habits, including their diets.
In dairy products and alternatives, there are always new developments and product launches to cater for some of the health concerns of consumers. A major challenge for many Australians who want to enjoy dairy products is being lactose-intolerant, and this is an area in which an increasing number of brands are starting to cover.
Australia has one of the highest rates of obesity in the world, ranking fifth amongst OECD countries; according to Euromonitor International’s Economies and Consumers data, 36% of the over 18-year-old population of Australia was overweight (BMI 25-30kg/sq m) in 2023, whilst 32% was obese (BMI 30kg/sq m or more). Therefore, the government has committed to the World Health Organization’s (WHO) global target to halt the rise in overweight and obesity rates.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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