Lactose free dairy products and alternatives are expected to gain popularity in Indonesia over the forecast period. In line with the wider trend towards rising health-consciousness among the population, interest in products with this positioning should increase as people become more aware that frequent digestive complaints and other ailments may be caused by lactose intolerance.
Good source of vitamins and good source of minerals are poised to remain the leading health and wellness claims in dairy products and alternatives in volume and value terms over the forecast period, and by a wide margin. Demand for products with these positionings are expected to grow strongly in several categories as rising health awareness encourages more Indonesians to choose foods that are naturally rich in or fortified with essential vitamins and minerals that can improve general wellbeing, reduce the risk of various diseases or alleviate the symptoms of existing conditions.
The appeal of products with a vegan or vegetarian positioning should continue to widen as health, environmental and animal welfare concerns lead more Indonesians to consciously reduce their consumption of meat and/or dairy or cut it from their diets completely. New launches, marketing activities and the further expansion of vegan and vegetarian assortments by specialist and mainstream grocery retailers should also help to drive demand.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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