Health awareness will continue to rise across the forecast period as consumers increasingly focus on low-fat, low-sugar and highly nutritious goods. In addition, increasing concerns surrounding animal welfare and sustainability will shape buying habits.
Across the forecast period, foods that offer fortified or functional properties will gain ground, perceived as easy and convenient ways for consumers to improve their nutritional intake. Increasing vitamin and mineral intake through food products will be largely embraced, leading good sources of minerals, dairy products and alternatives to reach sales of EUR124 in 2028, while good sources of vitamin dairy products and alternatives are predicted to hit sales of EUR151.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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