As health concerns rise, there is growing interest in specialist diets in the Netherlands, including gluten free, lactose free and allergy free, as well as plant-based and vegan alternatives. In addition, as obesity and health concerns continue to rise, consumers will pay close attention to fat levels and ingredients in the food and drink they buy.
Across the forecast period, the popularity of the high protein claim will continue to support sales of dairy products and alternatives. As interest in health, fitness and specifically, strength training increases, consumers will be reaching for high protein goods to meet their fitness and muscle-building goals.
Across the forecast period, legislative pressure is expected to intensify regarding sugar, fat, and salt content in food products. There has been ongoing media coverage about diets high in sugar, fat and salt, with a specific focus on diabetes, strokes, heart diseases and obesity.
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Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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