Deodorants is anticipated to experience growth in Egypt during the forecast period, despite ongoing economic challenges, including persistent price increases and the potential for further devaluation of the local currency. Notwithstanding these economic headwinds, several factors are expected to support continued demand.
Innovation is already evident through the introduction of new formats, including natural and aluminium-free options, which cater to evolving preferences for healthier and more natural products. Specialised offerings targeting specific needs, such as whitening formulas, are also gaining popularity.
Deodorant sticks is set to face challenges during the forecast period and will likely experience volume shortages. This is because these products are largely imported and carry significantly higher prices, which restrict their accessibility to higher-income consumers.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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