Over the forecast period, the Egyptian beer market is expected to expand steadily as demand continues to grow, particularly among younger consumers. Shifting demographics, including a rising urban population and evolving cultural norms, are set to fuel further interest in beer consumption.
Beer prices are projected to rise further during the forecast period as inflation continues to push up input costs, including raw materials, packaging and distribution. Price increases are expected to be particularly pronounced in the on-trade, where growing demand for premium venues and upscale bars will support higher pricing.
The outlook for product innovation in beer remains subdued, largely due to the monopolistic nature of the market. Al Ahram Beverages Co (ABC) remains the sole manufacturer of beer in Egypt, limiting the pace of new product development.
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Understand the latest market trends and future growth opportunities for the Beer industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See all of our definitionsThis report originates from Passport, our Beer research and analysis database.
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