Men's grooming in Egypt is projected to experience slower current value growth during the forecast period, but increased volume sales as prices stabilise. Current value growth will still reflect higher prices, however.
There has been a surge in the popularity of local brands that are actively developing products to meet specific consumer needs and incorporating specialised ingredients. These brands are engaging in strategic collaborations, such as the partnership between Locken Co.
Men's grooming is undergoing a significant shift driven by economic pressures. With limited disposable income and wages lagging behind inflation, Egyptian men are becoming increasingly discerning in their purchases.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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