Beiersdorf Middle East continued to lead the sun care category in Egypt at the end of the review period, due to the high levels of consumer trust in the quality of its products. Sun protection, in particular, is all about perceived quality and loyalty to certain brands.
Online platforms offering a wider product variety and potentially better deals could influence consumer choices and impact volume distribution in the forecast period. The challenging economic situation is increasing the appeal of comparing prices by apps like ClicFlyer.
Sun care is expected to witness growth during the forecast period due to the increase in local brands, which are helping to stabilise prices. In addition, consumers are getting used to the new prices and adapting their budgets.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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