Egyptian sun care is poised for steady growth in the coming years, driven by evolving consumer trends and shifting category dynamics. A key factor fuelling this expansion will be the rising popularity of local brands, which are gaining traction by offering competitively priced alternatives to international products.
A notable shift in consumer preference within Egyptian sun care is the increasing demand for multifunctional products. This trend has emerged as a direct response to the challenging economic climate, with local consumers actively seeking more cost-effective beauty solutions.
In an effort to revitalise demand following the recent price surge in sun care, manufacturers are increasingly introducing innovative product formats such as mist sprays, gel creams, and various packaging and pack sizes, each offered at different price points to appeal to a wider range of budgets. Simultaneously, a noticeable trend is emerging where local consumers are substituting traditional after-sun products with natural alternatives like aloe vera and coconut oil, seeking more affordable soothing and moisturising solutions.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsThis report originates from Passport, our Sun Care research and analysis database.
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