Looking ahead, oral care in Egypt is set for robust ongoing growth due to increased urbanisation and a greater emphasis on self-care and hygiene. Government measures, such as awareness campaigns and advertisements, play a vital role in encouraging oral hygiene practices.
The importance of basic oral care in Egypt, such as toothbrushes and toothpaste, is heightened by the current economic climate. With rising inflation and the increasing cost of dental procedures, maintaining good oral hygiene has become a necessity rather than a preference.
A growing demand for teeth whitening products, particularly toothpaste, is evident in Egypt, reflecting an increased focus on achieving a healthy and aesthetically pleasing smile. This trend is largely driven by higher-income consumer segments.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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