Wine is expected to maintain its strong growth trajectory over the forecast period, supported by rising consumer awareness, continued development of on-trade establishments, and a deepening cultural appreciation of wine among middle- and upper-income segments. As tourism continues to flourish and premium hospitality venues expand their offerings, wine will likely gain further prominence on menus and in social settings.
Over the forecast period, the average unit price of wine is projected to increase. This is largely due to rising production and logistics costs, including challenges linked to agricultural inputs and imported grapes.
The introduction of bag-in-box (BIB) wine packaging is expected to gain traction over the forecast period, particularly among value-oriented consumers and those seeking larger formats for home consumption or gatherings. The recent launch of Shahrazade Rosé Wine BIB 3L by Egy Beverages marked an early step in this direction, and similar offerings are anticipated to follow.
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Understand the latest market trends and future growth opportunities for the Wine industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsThis report originates from Passport, our Wine research and analysis database.
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