In 2024, sportswear in India maintained double-digit retail current value growth, outperforming overall apparel and footwear, with increases seen across all categories. In this year, an increasing number of Indian consumers of all ages integrated fitness into their daily routine, focusing on low effort everyday activities such as walking, stretching, or casual home workouts, if not intense gym sessions. Fitness is becoming more about long-term lifestyle habits than short-term goals. This shift i

Despite inflationary pressures and shifting consumer priorities in key markets around the world, Inditex SA reports growth and cements its position as one of the top three industry players in apparel and footwear thanks to its investment in product innovation and omnichannel strategies. As uncertainty remains over the world economy, the company’s diversified portfolio, expansion in high-potential markets

Nike Inc remains the industry leader in the global apparel and footwear market despite having faced turbulent performance in 2024 with declining retail sales in leading markets. The shifting consumer landscape and Nike’s strategic re-evaluation of its retailing strategies sees the company weathering the storm while continuing to face increasing competition from incumbent and challenger sportswear brands.

Sportswear in South Africa continued to record solid value growth in 2024, primarily driven by the athleisure trend and a casualisation of dress codes. However, an increasing number of low-priced options has emerged on the local market, including the likes of Mr Price Sport, thereby expanding the sportswear assortment to include price- competitive items. Shein and Temu add another layer of competition to the category, as they also have very price-competitive ranges which appeal to value-consciou

Driven by innovation-centred product development and robust branding strategies within the athletic footwear market, On AG has established itself as the world’s fastest growing sportswear brand. On continued to outperform the global sports footwear industry in 2024, recording double-digit growth. Its direct-to-consumer (DTC) channel, in particular, stands out as the company’s most dynamic growth driver, while sports apparel and sports-inspired sportwear expansion represent key opportunities.

As 2024 unfolded, sportswear continued to thrive in Brazil, driven by an enduring focus on health, wellness, and active lifestyles. Despite the challenge of global economic uncertainties, the category has proven resilient, with the expectation of dynamic retail current value growth, benefiting from innovative approaches by brands, shifting consumer habits, and the excitement surrounding major events such as the Paris Olympics. From technological advances to strategic marketing campaigns, sportsw

In 2024, sportswear in Vietnam is expected to maintain dynamism, with a double-digit retail current value growth rate, thanks to an improved economic performance and the increasing health trend. However, ongoing wars globally continue to create an uncertain economic situation, leading some people to prioritise saving and cut back on their spending on non-essential items such as fashion-related items. As a result, many people have tended to wait for mega discounts of 50-70% from their favourite b

Across the review period, sportswear in Sweden outperformed the broader apparel and footwear industry. However, the segment has undergone a correction following the record sales levels seen, especially post-COVID-19, when interest in comfort, health and wellness rose. This correction continued into 2024, with sportswear recording a decline in retail value and volume sales.

In 2024, sportswear in Germany maintains healthy growth, confirming the resilience of the category. Sports-inspired apparel and footwear are both recording particularly strong growth, given the versatility of casualwear as not only part of daily lives or outside of work, but also as it is increasingly combined with workwear. As post-pandemic workdays evolve in Germany, including via remote or hybrid models, sports-inspired apparel and footwear both offer comfort and style, aligning with consumer

Sportswear and sports inspired clothing enjoyed solid growth over 2024 as Israelis are very interested in keeping fit and being perceived as sporty. Israelis continue to take part in lots of different sporting activities such as football, basketball, water sports, running and tennis. Hiking and trail activities are very popular with many different types of footwear and apparel available from Decathlon, Nike, Adidas and JD Sports. Although sportswear is not so dependent on pricing as other catego

In 2024, while the sportswear in sector in Austria saw slower growth compared to 2023, it continued to demonstrate resilience, maintaining strong performance despite a relatively challenging year for the broader apparel and footwear markets. One of the key drivers of sales was the ongoing rise of sports-inspired footwear, which recorded strong retail value growth of 4%. This growth was primarily driven by consumers' increasing demand for comfort and versatility in their footwear choices.

Sportswear saw strong current value growth in Ukraine in 2024. However, the sportwear category is not able to perform at its full potential during the ongoing war in Ukraine. While the channel continues to see sales rise in value terms, this is largely a result of unit price growth as the role of outdoor markets and thus unbranded or fake sportswear diminishes. A large proportion of Ukrainian men, the core consumer base for sportswear, have been mobilised and equipped with military clothes. More

Sportswear is set to show more dynamism than other apparel and footwear categories in Mexico in retail current value terms in 2024; however, it is also expected to experience a slowdown in growth compared with 2023, in line with rising prices. Sportswear in the country is characterised by the strength of international brands such as Nike, adidas, and Puma, which together are expected to account for more than a quarter of value sales in 2024. These brands have been less affected than local brands

Sportswear in Australia continues to record a strong performance in 2024, with 6% retail value growth to reach AUD7.0 billion. Despite experiencing decline immediately after the emergence of the pandemic, sportswear remains a standout category in terms of the strength of its performance across the review period, recording a 7% current value CAGR overall. Within sportswear, outdoor footwear (7%) and performance apparel and footwear (6% each) are particularly dynamic, as Australians look to reinvi

After quickly recovering in 2021, value sales of sportswear in Hong Kong are stagnating, as retail has faced significant challenges in 2024 due to broader economic uncertainty in the region. Like many categories in apparel and footwear, sportswear is being influenced by a reduction of international tourism spend due to an unfavourable exchange rate. With the Hong Kong dollar pegged to the strong US dollar, shopping in the city has become more expensive for overseas visitors, especially mainland

Sportswear continues to be supported by a confluence of positive factors in Hungary in 2024. Sportswear for everyday use is also gaining popularity because these items often have a “story” to tell and feature more detailed designs. This is further supported by styles worn and promoted by sports celebrities. For example, as seen with Dominik Szoboszlai, a Hungarian professional footballer who plays as a midfielder for Premier League club Liverpool and captains the Hungary national team, who is al

Sports footwear is in high demand for its performance and comfort and is experiencing a notable surge as more individuals opt for comfort-driven choices over formal products in their everyday use. Turkish consumers increasingly demand technology that adds value, and manufacturers will increasingly be expected to develop and introduce more technologically advanced products. The rising interest in running is driving demand for performance-oriented sportswear tailored for comfort and catering to di

Sportswear in Chile continues to gain momentum among local consumers, registering sustained growth since the reopening of retail post-pandemic. Sportswear has become the flagship category of apparel and footwear, not only due to its direct relationship with sports but also because of other drivers such as the comfort of the items, which has become increasingly relevant given the easing of dress codes, as well as international fashion trends that directly influence younger generations.

Even though sportswear is very mature in Norway, it was the best performing segment during the pandemic in 2020 and 2021. Health and exercise became even more important during the pandemic with many stating that it was key for mental health. Norwegians, who are already very outdoorsy increased the frequency in which they partook in outdoor activities such as hiking, running, and skiing. As a result, the sports goods segment, including sportswear, reached record breaking levels post-pandemic. Wit

adidas Poland Sp saw a strong recovery in sportswear sales over 2024 as the brand rebounded from prior challenges. With the appointment of a new CEO, the brand implemented strategic changes that reinforced its leadership position, supported by its e-commerce operations and strong brand image. As interest in health and fitness grows among Poles, adidas has capitalised on this trend with its performance sportswear performing well. With a robust in-store presence and marketing campaigns tailored to

Sportswear recorded volume sales decline in 2024, with sports apparel posting the weakest results. Although both, apparel and footwear have been affected by lower purchasing power, sports apparel has felt the impact of this more acutely. The lower levels of brand loyalty in sports apparel, compared to sports footwear, means that consumers are more willing to shop around. Disposable incomes have been squeezed since 2022 with consumers reducing consumption and switching to cheaper products across

Sports-inspired apparel remains the largest and most influential part of the Romanian sportswear category in 2024. The category’s popularity is related to shifting cultural trends in Romania, whereby more people are adopting active lifestyles and gravitating toward versatile, fashionable athletic wear for both leisure and sport. Indeed, while a growing group of consumers have turned to sports (especially since the COVID-19 crisis), in line with the growing preoccupation with health and wellness,

Sportswear in Taiwan reported stronger current value growth in 2024 due to increasing participation in sports and fitness activities among the population. Recently reinforced by health concerns surrounding COVID-19, the positive influence of this well-established trend has been most visible in performance and outdoor apparel and footwear, which have continued to profit from growth in the numbers of people regularly partaking in running, cycling, hiking, mountain climbing etc. The opening of new

Sportswear has gained significant traction in Greece, driven by its blend of functionality and style, which appeals to a broad demographic, including younger consumers who prioritise comfort in their daily clothing choices. Demand for sportswear accelerated during the pandemic, when home-working patterns led many to adopt sportswear as the go-to choice for everyday outfits. However, even though many Greek consumers have now returned to office settings and are attending social events that call fo